Are you an Icon?

Do you see yourself as an iconic tourist attraction? A place where visitors come, bring back a piece of souvenir and leave, with no strings attached.

Of course, some visitors would buy more souvenirs, and the tourist attraction makes more money.

The bottom-line is—how should the tourist attraction be managed, such that high spending visitors would return, and on each trip, spend more than previous visits.

If you identify yourself as an Iconic tourist attraction, you are your own manager. You decide how to brand yourself.

What should you do to attract and retain valuable visitors? How to package yourself? What kind of souvenirs can u offer?

Say, a shelf display item or keychain? Or something which needs regular replacement, and that only THE Iconic attraction can offer? Or would you offer something intangible?

The ultimate goal would be to get the ONE visitor, who becomes emotionally connected with this iconic tourist attraction and this visitor must be able to sustain the survivability of this icon.

And you know that One visitor is usually easier to manage than Many visitors.

So you may ask, what’s the criteria to be an iconic tourist attraction?

Happy 2007.